6 min read Advertising In The Telegram Channel And Budget Savings
From the threshold: if you like to read some channel, this does not mean that you can buy ads in it.
Let's talk about how to select channels for advertising, how much it will cost and count subscribers from the lead.
What does it mean to save money?
Or, in a simple way, not to merge the budget.
It is better not to use this expression when launching advertising campaigns and experiments. We test hypotheses and link the product to marketing.
Without analysis, give the budget to the channel admin and wait for millions – that's how budgets merge. Before the start of the advertising campaign, you need to decide on the goals, audience and topic of the channels. And of course you need to pick them up carefully.
What do you want to advertise: a channel (to collect subscribers) or a promotion/event /product on the site? Let's say we need a result here and now for Black Friday. Pay attention to bloggers and channels with discounts and promo codes.
Where does our target audience sit?
Ask your friends who may be interested in your product. If you are still a shopaholic yourself, you can focus on your selection of channels.
What else is important?
It's pointless to buy ads in chat rooms. People communicate there. Or use the search. Or maybe they just spam.
Use analytics services.
There is TGStat and Telega.in . The last tool is an advertising purchase platform. But there are the necessary indicators. Gather bloggers and channels into a table and start analyzing.
What are we looking at when selecting?
- Views.
If your post is seen by 100 people and the conversion to purchase is 2%, then the effectiveness will be minimal for you – 2 clients. At the same time, you have spent time and effort.
- The ratio of the number of post views to subscribers (ER – engagement).
We are focusing on the figure of about 30%. Usually, the larger the channel, the smaller the ER.
- Subscriber activity.
The channel must be alive. There should be discussions in the comments. And different people discuss it, put a lot of reactions. This shows the loyalty of the audience.
- Citation Index.
You can track the growth of subscribers or bots using the citation index. Now it is complicated by the fact that you can buy advertising using TG Ads, but you have to quote the channel.
- And of course – the cost of accommodation.
The price can be tracked in Telega.in . It is also useful to check everything with the handles in the Telegram itself. Take the average coverage of posts. In beauty, they pay conditionally 2 rubles for viewing. And in marketing, crypt and IT, prices will be higher.
The main coverage of the publication falls on 2-3 days, sometimes more if the channel is not posting very actively. Leads and subscribers can fly for several months, but not in such volume. Look at the results a week after the placement. You can't go wrong.
And have a good launch!