6 min read Gamification For The New Year, Which Will Increase Conversions And The Average Check In Your App.
In-app mini-games are great mechanics for user retention, increasing average check or conversions. Each may have its own task.
Many companies have already tested gamification and realized that it really works. And some games begin to be played daily. This is exactly to the companies' advantage.
The New Year is just around the corner, it's time for presents, which means it's a good time to spend money. It's time to think about gamification and how to make users want to spend money with you.
Collected for you some good examples of mini-games, each with its own task.
Slot machine for gift delivery service
Once a day the user can spin the wheel and get something nice in addition to the order. For this to be a combination of three identical images.
Before the New Year, people buy a lot of gifts, so they are looking for ways to save money. Slot machine with bonuses will increase the chances that users will turn to you instead of another aggregator or marketplace.
Daily bonus for grocery delivery service
The idea is this: a person enters the app, sees a pop-up with a promotion, clicks "Ok", and the promo code falls into the cart. No complicated steps, otherwise most users will fall away because they will be too lazy to figure it out.
If the person did not make the order on that day, the promo code is burned. When a customer logs in to the app the next day, he gets a new bonus. If he misses a day and doesn't go into the app, he starts from day one.
The player who makes it to the end gets the coolest bonus, such as a 25% discount on any order.
Such mechanics increase the return of users, the average check and the number of orders. If you give out promo codes for a particular brand or product, you can improve the sales of individual products.
"Three in a row" for a fast food restaurant.
"Three in a row" is a fun mechanic that users like. In it you need to add three identical elements in a row or column. To the game was not endless, you can add a timer for one minute or make a certain number of falling items.
Customers go to fast food for a hamburger and fries. We can offer them to earn a discount on their next order while they wait for the courier. That is, the game will not open immediately in the application, but after payment.
First the user sees a table: what and for how many points he can get. The more points, the cooler the gift.
You can play as many times as you want to get the desired prize. But all previous bonuses do not accumulate, but remain in a single copy.
If you give the participant a promo code at the end, which is valid when ordering from a certain amount, you can increase the average check. And in general, the mechanics will increase customer loyalty: people are always happy to receive prizes.
Catcher for the grocery store
In this game, the user needs to catch items that fall from somewhere. In the case of a supermarket, from the racks of groceries.
This is the kind of game you can give a child while you walk around the hall and pick up groceries. First, he'll get carried away and won't get in the way, and second, by the time you get to the cash register, he'll win you a discount. (o˘◡˘o)
If you make several levels with different prizes, customers will be more likely to come to the app to play and get a discount. So we'll increase the chances that they will buy big before the New Year in this store and become regular customers in general.