-
New Year's Eve advertising. How big companies made themselves known this holiday season.
3 min read New Year's Eve advertising. How big companies made themselves known this holiday season.
![New Year's Eve advertising. How big companies made themselves known this holiday season.](https://frieslancer.com/storage/blog/34648F70D20B14F76375.jpg)
All the snacks have been eaten, the gifts have been received, and the holidays have been celebrated.
To get into a smooth working rhythm, let's start with something entertaining.
We've gathered for you some New Year's Eve creatives that brands used this holiday season. You may have seen some of these on company websites or in email newsletters. But it's interesting to look at them and figure out their creative approach.
Nespresso
Coffee pods are like people everywhere: on the Ferris wheel, on the merry-go-round, on the candy carts. It turned out very cozy.
Google Store
The trademarks of Google services in the form of neon signs. Diodes are always a celebration.
Dolce & Gabbana.
The founders of the brand as dolls remind us that it is pleasant to make presents, handmade is expensive, and keeping traditions is important.
Ray Ban
It's not always New Year's Eve when there's a lot of snow and cold. Here, for example, in California, Ray Ban is showing the holiday in such a way. And in honor of it, they're releasing a new model of Burbank sunglasses.
Christian Dior
Dior, as always, went for abstraction, colors and something traditional.
Mercedes Benz
Everyone is familiar with sweaters with reindeer. If we take a simple sweater, it is something austere. And the reindeer dilute it and create the effect of informality and lackluster.
Now look at this Mercedes. It's the same, isn't it?
Lacoste
A carnival fantasy on the theme of the company's trademark from the famous graphic designer.
McDonald's
Ketchup as the nose of a Christmas reindeer and French fries as the antlers? That's a very creative ad for a Filipino franchise.
Apple
Minimalist branding - a simple seasonal adaptation.