6 min read The Power Of Clip Thinking. How To Entice In 15 Seconds.
Due to the large amount of information that literally follows us everywhere, the audience has learned to absorb content quickly. But there is a nuance: she gets rid of it just as quickly. In order to interest the consumer, it is necessary to attract attention with vivid images and messages. We have developed high expectations from the information we receive.
Quotes taken out of context are often used for news headlines. They are able to dumbfound the reader and snatch him out of the endless information flow.
There is only one task: to attract attention.
To survive in the modern media space, it is important to be able to adapt. Don't let the audience pass by!
The content that will interest the audience should be:
- Interesting
- Current
- High quality
Use a variety of information presentation formats. Clips, infographics, the same circles, mini-comics, gifs and stickers will help you.
And do not forget about such a valuable quality as the ability to laugh at yourself. With it, it is possible to make clip thinking work for you. Don't be afraid of sparkling statements and, for God's sake, don't put yourself in a frame. Just remember: everything has its time and place.
As the wisdom says, you can't win - lead. So go ahead to ride the wave of info-agenda.
Let's take one of the options for engaging the audience. By shifting the focus of attention, we can manage expectations.
So, which news would you choose to hear first?
In fact, the answer to this question depends on the purpose of your message. Yes, it is extremely rare to be unambiguous and straightforward.
In our equation, the sum still changes from the change of the places of the terms. If you want to cheer up your audience, use the scheme: good news → bad news.
The same goes for bad and very bad news. Less heavy news is perceived easier.
Do the opposite if your goal is to encourage the audience to change: bad news → good news. This makes it easier for a person to concentrate on solving a problem.
Proper presentation is the key to effective communication. Use influence techniques wisely, little manipulators.